Human Function Aristotle’s Basis for Ethical Value Essay

Human Function: Aristotle’s Basis for Ethical Value I. Aristotle’s Virtue Ethics Depend on the Human Function Aristotle presents a system of virtue ethics in Nicomachean Ethics. This work presents a prescriptive theory with the aim of showing how humans may reach a proper state of happiness in which the natural human end is fulfilled. This end is regarded as an end in itself to which subordinate ends are related. This master end itself is understood as a type of activity rather than a state that can be achieved with a limited series of actions, and this activity is described as a general practice of acting well in accord with reason. The Ethics launches an inquiry into what makes human happiness, or eudaimonia, possible, and†¦show more content†¦The value of actions that may be performed or goods that may be acquired are measured by how well they will help the deciding agent to act virtuously, and the extremes and deficiencies of actions and goods are determined by whether they will maximize or minimize that value. To make this concept of value more concrete, we should consider what embodies the virtue of functioning well in accord with reason. For Aristotle, this means that virtue can be exercised either in a political life or a life of contemplation. The political life allows an exercise of reason about human affairs, so it exercises the human function and allows fulfillment of the human end. According to the Politics, the political life occurs in a sphere organized hierarchically above the village and household and is made possible when humans meet their needs at those lower levels. (However, the political sphere also makes decisions about how to meet needs more efficiently.) The political sphere is characterized by self-sufficiency. The life of contemplation, though, as introduced in Book I and discussed in Book X of the Ethics, is made possible when politics takes care of human affairs, and it is the superior of the two forms of virtuous lives. Contemplation is more godlike because it is t he purest exercise of reason free of the earthly conflicts that trouble the political sphere; it is the most continuous and most self-sufficient. This confirms Aristotle’s conception of the gods asShow MoreRelatedConstructing A Good Human Being : Ethics By Aristotle1594 Words   |  7 PagesConstructing a Good Human Being: Ethics by Aristotle Aristotle’s philosophy of ethics reflects the complexity of human action, deliberation, and human life in general. His philosophy provides a flexible basis for integrating the subjective and the objective. 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How Does The Governmental Transfer Of Power Impacts...

How does the governmental transfer of power impacts wildlife and the workforces that conserve and protect wildlife? The United States government is constantly rotating officials in control of regulating previous and developing laws, forming future concepts and regulations on various assemblies, and striving to improve the lives of the American citizens. However, the ever changing governmental powers may cause a positive or negative impact on wildlife conservation and policy, due to varying opinions of the governmental officials formerly in command, contrasted with the present government officials in power. This may develop contrasting concepts on former, future, and present laws within the Environmental Protection Agency, United States†¦show more content†¦The United States Fish and Wildlife Service is charged with the management of fish, wildlife, and natural habitats. This agency is comprised of many affairs, such as the enforcement of federal wildlife laws, endangered spe cies conservation, and managing the nation’s five hundred sixty national wildlife refuges (Allgov, 2017). The National Parks Service oversees managing the natural resources of the United States’ fifty-nine national parks (Allgov, 2017). The regulations and policies that govern these different agencies have changed drastically as different presidents have come in and out of office. Theodore Roosevelt, for example, created the Unites States Forest Service as a part of the Forest Reserve Act of 1891 (DOI, 2017). During his presidency, he reserved millions of acres, through executive orders, and turned it into national forests, including what is known as the Midnight Forests (FWS, 2017). The midnight forests are forests created by Theodore Roosevelt. President Roosevelt created the midnight forests as one last executive order before he signed an amendment to the nation’s land laws, which removed the power of the president to set aside land for national parks and for est with executive order (NPS, 2017). This amendment arose due to the special interest groups, loggers, and cattlemen who lost land from President Roosevelt’s executive orders (FWS, 2017). Also, additional policies commenced to be established towards conservation and protection forShow MoreRelatedProject Mgmt296381 Words   |  1186 Pages 12.4] 10.3.3.1 Lessons learned [8.3.3.4] 9.4.2.2 Individual performance appraisals Chapter 7 Managing Risk Chapter 15 Chapter 16 International Projects Oversight 11.1 Risk management process [F.8] 11.2 Identifying risks 11.3.2.2 Impact matrix 11.4 Risk assessment 11.5 Risk responses (.2–.1.2) 11.6 Risk register 7.1.2.5 PERT analysis 7.1.2.6.3 Contingency reserves 7.3.3.4 Change control management G.7 Culture awareness 1.4.4 Project offices 8.1.2 Continuous improvement 5.1 Requirements

Literature Review on Http Session Hijacking

Question: Discuss about the Literature Review on Http Session Hijacking. Answer: Introduction HTTP session hijacking is a form of hacking into the system for extracting the information regarding the computer web surfing session (Sum Keng Chung et al., 2014). The hackers would exploit the cookie session of the system for gaining the access to services and information in the computer system. Another term, theft of magic cookie has been given to the HTTP session hijacking (Yogesh Mundada et al., 2014). The HTTP cookies that is used for maintaining the particular web server and login session of the users can be hacked into for extracting the information from it. The use of intermediary computers would be used by the attacker for accessing the saved information in form of cookies. The following assignment has been made for forming the literature review on the topic of HTTP session hijacking form the available literatures. It would exclude the technical details and process included for the HTTP session hijacking. The different attacks on the computer session and its vitality would be highlighted in the following report. The available literatures are prone to provide a description on the increased HTTP session hijacking and their impact on users personal data. However, the final section of the review would provide the summary of the complete literature on HTTP session hijacking. Preventives for HTTP Session Hijacking on users The HTTP session hijacking has been the most prominent issue for the users and it has affected the operations of the user sessions (Weaver et al., 2013). The web session would have to be controlled for protecting the occurrence of attack. The use of SALT (sequence number alteration by the use of logical transformation) would be useful for protecting and defending the HTTP session hijacking (Nishanth Babu, 2014). Different types of methods should be used for protecting the HTTP session hijacking for different users. Selection of Research Topic The selection of any research topic is based on the interest of the individual doing the research. It is important for making sure that the topic selected for the research purpose must be collateral and there should be ample amount of previous literature available on the research topic (Raymond Lukanta, 2014). There are some principles that must be followed for selecting any topic for research and performing research on it. They are: Brainstorming of ideas- it helps in forming an overview of the research plan of collaborative environments and forming frontline techniques for vulnerabilities of web application (Shashank et al., 2013). The brainstorming of ideas would form a cognitive research overview of how an individual should proceed with the research topic. Accumulation of background information- The accumulation and collection of available information and data on the research topic is another important factor for the development of the research paper and forming a review on the available information. Focusing on crucial aspects- The research should focus on important facts and figures of the research topic. Unnecessary data and information (mere statements without any proof of existence) should be omitted from the research. Flexibility in research methodology- It is important for being flexible in the research methodology used (Mei et al., 2013). As it is possible that sometimes the research would require practical data analysis while on the other hand theoretical data should have to be used. Making a theory discussion- The important data and information should be accumulated and used for making a thesis discussion. The discussion should be elaborated to cover all the important and crucial points of the research on preventive measures for HTTP session hijacking. Available Literatures on HTTP Session Hijacking The HTTP session hijacking would be more formidable for attacking the progress of user web server utilization (Bursztein et al., 2012). The secure web server login would be helpful for dealing with the HTTP session hijacking. The goal of the secure login would be to deal with the hacking of users session along with personal data and information (Hanmanthu et al., 2015). The discussion of the report would be based on the analysis of the available literature and articles on the HTTP session hijacking. The discussion would be ordered on the basis of its importance and proof of statements. The analysis of the preventive measures is conceptual and it has been done by analyzing the various facts and data collected from different sources. The generation of session ID, encryption and comparison of cookies would be helpful for forming the security of wireless networks. A strong and encrypted session would help in formation of prevention models (Manivannan Sathiyamoorthy, 2014). The sections headings that would be used are the title of the 3 articles that would be used for forming the literature review. The client authorisation process for the modern web surfing structure can also be used for protecting the occurrence of HTTP session hijacking (Mundada et al., 2014). The New apparatus works the treats sets into two for testing. One set is the login treats and the second set is the non-sign in cookies. Newton tests the treats sets from top and the second treat set from the base in a rotating pattern. The Newton calculation stops where there are no more treat sets left to test. Newton decides the confirmation treats from the client sign in and client log out example Relation of Available Literature on HTTP Session Hijacking The use of automatic and robust protection for cookie based sessions would be helpful for providing the client side protection. The solution has been named as the one time cookies and it can be used for preventing the attacks on users information (Dacosta et al., 2011). The session of the user would be kept and stored secretly without any expensive synchronization requirement. The implementation of O. T. P. would be plugged in on the platform of word pres. The issue of HTTP session hijacking could be dealt by improving the security of web applications session management (De Ryck,P et al., 2014). The solution of the problem is based on the light weight mechanism. An unknown key value is infused between the server and the program and it keeps an attacker from assuming control over the client's session, as the key can't be transmitted or acquired easily. The security properties are observed to be upgraded and raise the level of security for HTTP organizations. The components like HTTP session, flags, browser model, and feather weight Firefox would be helpful for protecting the cookie based session (Bugliesi et al., 2014). The session is the most vital sort of assault in systems. These assaults are propelled by fake get to focuses. The fundamental target of this paper to recognize the fake get to focuses with the utilization of server hubs in the system. We likewise propose in giving security for IP satirizing utilizing scrambled calculation. Another method that can be used for protecting the IP spoofing and session hijacking is by using the sensor nodes (Abhishek Kumar Bharathi, 2014). The specialists have concentrated the broken verification assaults and the sessions administration assaults in awesome profundity and clarified the procedure of the interruptions that occur. The preventive measures have additionally been proposed by the analysts in the review which is a choice of existing preventive measures accessible today. Hence, it can be said that all the literatures available are based on the verification of designs and adaptability of new tools for the prevention of HTTP session hijacking. It would result in extraction of personal information from the user web session. According to Thiago Rocha (2014), the web surfing store the information in forms of cookies and the hackers get into the webs server system for accessing the information and use it for their personal use. Justification of the Assignment with the Research Available The research paper has been able to assist in making and distinctly analyzing the preventive measures for HTTP session hijacking for the operations of the business organizations and human use. The study has been done by concentrating on the development of the preventive measures for HTTP session hijacking and support ease of web server processing. The assignment has been done by focusing on the issues faced by the users due to the issue of HTTP session hijacking on the web service storage. The study had shown the critical evaluation of the issues of HTTP session hijacking. The research done in this assignment would be helpful for providing an overview on the preventive measures for HTTP session hijacking. Conclusion The review of the various literatures would result in finding the implementing methods for the preventions of HTTP session hijacking. The use of preventive methods plays a crucial role for considering all the safety measures, achieve the security considerations, supported the foundation of solutions for preventing HTTP session hijacking. The use of different source routed packets for IP configuration would be helpful for supporting the network participation and encouragement of IP packets to pass through Bs machine. The study would be helpful for the development of an idea of the preventive measures for HTTP session hijacking and its implications in the development of commercial operations. The research has been done in conceptual methodology for the study purpose. The conceptual analysis of the HTTP session hijacking was based on the available studies and articles. The critical analysis on the topic has yielded the benefits and drawbacks of the commercial usage of preventions for HTTP session hijacking. The structure for the research includes a basic introduction for defining the topic of study, data collection methods, evaluation of the available literature, forming a thesis of the topic, and concluding the topic. References Abhishek Kumar Bharathi, m. c. (21014). prevention of session hijacking and IP spoofing with sensor nodes and cryptographic approach. International Journal of Sciences: Basic and Applied Research (IJSBAR). Bugliesi, M., Calzavara,S., Focardi, R.,andKhan,W.(2014) Automatic and RobustClient-Side Protection for Cookie-Based Sessions,pp:161-168,Pdf.,retrieved on Dec 9th 2016 Bursztein,E.,Soman,C.Boneh,D. Mitchell,J.C.(2012) Session Juggler: Secure WebLogin From an Untrusted Terminal Using Session Hijacking,978(1) 321-330 Pdf. retrieved on Dec 8th 2016 Dacosta, I., Chakradeo, S., Ahamad, M., Traynor, P. (2011). One-time cookies: Preventing session hijacking attacks with disposable credentials. De Ryck,P., Desmet,L., Piessens,F., Joosen,W.(2014) Improving the Security ofSession Management in Web Applications,pp:1-13,Pdf. retrieved on Dec 8th 2016 Hanmanthu, B., Ram , R., Niranjan , P. (2015). Decision tree classification. SQL Injection Attack Prevention Based on Decision tree classification, 1-5. Manivannan, S. Sathiyamoorthy, E. (2014). A Prevention Model for Session Hijack Attacks in Wireless Networks Using Strong and Encrypted Session ID.Cybernetics And Information Technologies, 14(3). Mundada, Y., Feamster, N., Krishnamurthy, B., Guha, S., Levin, D. (2014). Half-Baked Cookies: Client Authentication on the Modern Web. Nagpal, B., Chauhan, N. Singh, Nanhay., Shatma,P.( 2014) Preventive Measures for Securing Web Applications using Broken Authentication and Session Management Attacks: a Study, 24(81) 1-3, Discovery, retrieved on Dec 9th 2016 Nishanth, N. Babu, S. (2014). Sequence Number Alteration by Logical Transformation (SALT): A Novel Method for Defending Session Hijacking Attack in Mobile Ad hoc Network. International Journal Of Computer And Communication Engineering, 3(5), 338-342. Raymond Lukanta, Y. A. (2014). Scanning tool for session management vulnerabilities. A Vulnerability Scanning Tool for session management vulnerabilities, 6. Shashank, K., Shah, P., Bhavsar, K., Gandhi, S. (2013). Frontline Techniques to Prevent Web Application Vulnerability. International Journal Of Advanced Research In Computer Science And Electronics Engineering (IJARCSEE), 2(2), 2-5. Sum Keng Chung, Ow Chee Yee, Manmeet Mahinderjit Singh, Rohail Hassan. (2014). Preventing session hijacking. SQL Injections Attack attack and session hijacking on E-learning systems, 5. Thiago S. Rocha, E. S. (2014). ETSS detector tool. ETSSDetector: a tool to automatically detect CrossSite scripting vulnerabilities. Weaver, N., Kreibich, C., Dam,M., PaxsonV. (2013)Here Be Web Proxies,PP: 1-10,Pdf., retrieved on Dec 9th 2016 Yogesh Mundada, Y. Feamster,N., Krishnamurthy,B, Guha,S. Levin,D.(2014) Half-Baked Cookies: Client Authentication on the Modern Web, pp1-6 pdf.,retrieved on Dec 9th 2016

Gender Bias in the courtroom Essay Example For Students

Gender Bias in the courtroom Essay Although there have been many changes in our society concerning discrimination against ones gender, there is still one area that has yet to change. If we take a man and a woman convicted of the same crime, it is very likely that the man will receive a more callous sentence. Since the beginning of the colonial era, 20,000 people have been lawfully executed in America, but only 400 of them have been women, including 27 who were found guilty of witchcraft. In the 23 years since the Supreme Court reinstated capital punishment, 5,569 total death sentences have been given out by courts, 112 to women. Of these 112, only one has been executed, compared with 301 men. Leigh Beinen, a Northwestern University law professor who studies the gender bias in capital cases nationwide, thinks the reason so few women face execution has to do with the symbolism thats central to the death penalty. She said, Capital punishment is about portraying people as devils, but women are usually seen as less threatening. In 1977, Guinevere Garcia murdered her daughter, and later received a 10-year sentence for the killing. Four months after her release, she killed her husband during a robbery attempt. This time, the court imposed the death penalty. Garcia had refused to appeal her sentence, and opposed efforts to save her. Death penalty opponents turned to Illinois Gov. Jim Edgar who as a state legislator, voted to restore the death penalty. The facts of the case swayed his opinion and just hours before the scheduled execution, Edgar commuted Garcias sentence to life without parole, his first such act in more than five years in office. Juries and judges tend to find more justifying factors in capital cases involving women than in ones involving men, Beinen explains. Women who kill abusive spouses, for example, are often seen as victims. Women are more likely to kill someone they know without any premeditation, which is considered less serious than killing a stranger, while some women are presented by defense attorneys as operating under the domination of men. And Garcias case, according to Edgar, was not the worst of the worst. According to a study conducted by Victor Streib, an expert on gender bias, has shown that women are involved in 13 percent of U.S. murder arrests, they account for only 2 percent of the death sentences, and make up only 1. 5 percent of all persons presently on death row. Those last two figures have remained just about the same for 20 years. Streib says that prosecutors try to defeminize defendants by portraying them as lesbians, even if theyre not, or prone to violence, gang leaders or having other traits contrary to natural female patterns. But prosecutors still have a tough time overcoming defense tactics that include profuse crying, bodily shaking, and a head hung in shame. By using this style of defense, it lumps women in with the retarded and children by implying that they cant control their own actions.

Product Innovation Charter The iDash Essay Example

Product Innovation Charter: The iDash Paper Apple © Presents: The iDash THE ULTIMATE AUTOMOBILE CONTROL Professional Challenge Paper -Jessica Allen- March 27, 2011 Product Innovation Charter Focus The iDash is an on-board automobile dashboard system that can be controlled by the iPad. The focus of the iDash will be to create the ultimate driving experience for the up-scale, cultured driver. Apple will seek to enter into the automobile market by using two of their most successful products that are already staples in many households to garner increased sales for the company. Goals iDash will create a centralized automotive control center for the driver. The iDash will also allow the driver to use any navigational system that they prefer, as the iPad give access to Garmin  © and TomTom © Apps. (garmin. com) (tomtom. com) The iDash will also revolutionize the ability for the driver to multitask in the car and stay connected with the use of all of the Apple  © Apps housed on the driver’s iPad. Guidelines The iDash is a built-in device with a docking station in the vehicle where the iPad can be inserted. The device can be activated using the hands-free or touch screen option. The iDash, in line with competitors, will â€Å" sport more features than ever to help [drivers] get from point A to point B quickly and safely [including] features such as audible driving directions with text-to-speech (TTS), spoken street names, real-time traffic updates, Internet connectivity for points-of-interest search, and large easy-to-read screens † (Goodwin, 2010). The cost of the product will be included in the price of the car as an added feature to the vehicle. We will write a custom essay sample on Product Innovation Charter: The iDash specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Product Innovation Charter: The iDash specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Product Innovation Charter: The iDash specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Product Description Apple is venturing into cars. They have already taken over the phone industry. Now, Apple is introducing the iDash. The iDash is not an App. It is much more. The iDash is an on-board automobile dashboard system that can be controlled by the iPad. The iDash creates the ability to use the iPad docking capabilities to all-inclusively transfer all of their APPS to the iDash where they can be used on a larger screen and through any headrest screens, and video-movie players, as well. The system would not just be the navigational component and would not just transfer all of the iPad’s Apps it controls the cars whole dashboard system, including temperature control, video system control, tire pressure and fuel level manager, etc. Apple explains that the iPad features 12 next-generation Multi-Touch applications making surfing the web an entirely new experience, dramatically more interactive and more intimate than on a computer. It goes on to detail that when using the iPad, you can watch movies, TV shows and YouTube, all in HD or flip through pages of an e-book, or listen to your music collection(Apple. om). The iDash would be the perfect complimentary product for Apple’s already stellar offerings. It would fit into the company’s product offering list seamlessly, as it uses two of its most purchased products to enhance the system. Apple © has a reputation of producing exclusive and quality products and because of its inherent integration of the iPad, the iDash will be an expansion of this great tradition as it is a perfect addition in the natural progression of the company’s product line. The driver will no longer have to use multiple buttons in multiple places to control essential functions of the car. The iDash will also create an interactive experience for the driver who can use a hands-free or touch screen option that allows the driver to move throughout the functions quickly taking less of the driver’s attention or time from focusing on the road and/or destination. With all of the booming technology that Apple is already displaying, the iDash will bring Apple © to the car, one of the places where most of our time is spent. Competitive Analysis Competitor Comparison The GPS and portable navigation device market is seeing consistent growth and becoming more and more crowded. However, Antuan Goodwin, Associate editor of CNET Reviews, explains that â€Å"todays PNDs sport more features than ever to help you get from point A to point B quickly and safely [including] features such as audible driving directions with text-to-speech (TTS), spoken street names, real-time traffic updates, Internet connectivity for points-of-interest search, and large easy-to-read screens † His review also details the top devices and companies that produce the PNDs. The top competitors for the iDash in the market are Garmin, Motorola, TomTom, and Magellan. Garmin Garmin boasts a many portable navigational devices, including the top five contender reviewed by CNET, the Garmin Nuvi 3790T, which is a portable navigation device that costs from $329. 99 $449. 99 and is one of the thinnest and lightest, the best looking device, that comes equipped with hands-free voice command, hands activated merely by speaking to the Nuvi and free traffic data updates. However, the Nuvi 3790T has some negatives. The screen can provide glare from direct sunlight and traffic data cannot be accessed while holding the device. Garmin also has an iPhone App. The Garmin StreetPilot ® was designed exclusively for the iPhone ® or iPad ®. The App works on both 3G and EDGE networks and allows the user’s phone to become a GPS navigator with turn-by-turn voice-prompted directions with the most up-to-date map data available, real-time traffic updates at no extra cost, and the capability to browse maps that have already been downloaded and stored on the device. (garmin. com) Motorola Motorola’s MotoNav TN765t has updated hardware, features combined maps and the menus, the device also contains Bluetooth hands-free calling with address book sync and voice dial, text-to-speech, and free FM-traffic reception. There is also are the MotoExtras service which can be used to add data connectivity by using a Bluetooth-paired phones antenna to transmit. The MotoNav TN765t costs about $135. 99. Some issues with the device include the fact that The MotoExtras data service isnt always on, so the device has be manually refreshed for the latest info. Also, the GPS tracking in skyscraper-dense urban areas is a bit sketchy. (cnet. com) TomTom The next on the list is the TomTom XL 340 S. To its credit, it is priced well below the premium price bracket at $94. 95 $169. 99. The TomTom XL 340 S has advanced features such as lane guidance, downloadable fuel prices, and user updated maps from TomTom Map Share. Its large 4. 3-inch WXGA touch screen is easy to read and to enter addresses on. Text-to-speech enhances the devices safety. †(cnet. com) But, the TomTom XL 340 S does have its draw backs. Its larger size, and additional thickness due to the EasyPort mount, somewhat limits its portability. It al so routs slower when the vehicle is moving versus when it’s stationary. Tom om too has an iPhone App and the ability to come as a built-in navigational system. The TomTom App update comes with the latest and most up-to-date map, the option to make changes to the user’s map and benefit from thousands of updates made by TomTom users on-demand, free of charge. The app has IQ routes that take into account rush hour, traffic lights, and even shopping crowds. The in-car navigational device has a 5. 8 (15 cm) color screen, automatic traffic information via the built-in TMC connection, home desktop software to get new software, download new maps, access free content from the TomTom community and subscribe to services, and a latest map guarantee. Some drawbacks to the system are that users are only entitled to one free map download, and that due to the continuous improvements in map quality, some new maps may not fit on the device and Map Zones have to be used for downloading. But only one Map Zone can be used on the device at a time. (tomtom. com) Magellan The last company that is a major competitor is Magellan. Overall score: 7. 0 (3. 5 stars) â€Å"The Magellan RoadMate matches the competitions performance and ease of use, while providing a larger screen at a lower price. † (cnet. om) The OneTouch menu allows the destinations and searches to be easily accessible along with a destination confirmation screen that gives users different choices as to how users can get where theyre going. The device costs about $104. 95 $161. 40, which is comparable for the market. The negative aspects of the device are severe. The â€Å"poorly designed cradle interferes with power cable when mounting. The onscreen keyboard cannot be c hanged from its alphabetical layout to a more familiar QWERTY layout. †(cnet. com) Competitor Assessment The competitors in the field are very formidable. NAVIGATOR There are barriers to entry for Apple, including a possible perception of incompetence in this industry, the possibility of aftermarket sales, and market saturation. However, two of the companies already use Apple devices to promote their own products through Apps, so the iDash should not have trouble being accepted by iPad users. Also, as far as the aftermarket retailing, it would be non-existent. This would be a point of purchase, all or nothing purchase directly from the dealer already included in the car in order to maintain the prestige of the product and Apple’s reputation of producing exclusive and quality goods and services. Apple © has major brand recognition and a stellar reputation in regards to electronic devices and can definitely overcome any possibility of market saturation by attracting loyal customers who believe in the company’s products and services. Also, the iDash is not just a navigational device. It is a touch screen and voice-activated car control center. No other company can compare with its features, which will give users total control over their automobile’s internal and external systems and levels. Product Development Process Potential-Market Description The iDash will be marketed to luxury car dealerships that cater to a high-end clientele. Lexus, Mercedes-Benz, and BMW dealers would be on the shortlist of target dealerships. As far as the aftermarket retailing, it would be non-existent. This would be a point of purchase, all or nothing purchase directly from the dealer already included in the car in order to maintain the prestige of the product and Apple’s reputation of producing exclusive and quality goods and services. The iDash system would be marketed to high-end buyers. A typical customer who will purchase a car with iDash technology would be someone who would have the iPad2 and already be on the waiting list for the iPad 3. The market segment targeted would be those techy luxury car buyers who like to show off and always have the next and be on the cutting edge of technology. Many celebrities would buy this car because of the exclusivity and allure. Product Elements The iDash will go directly from the manufacturer to the car companies and will need minimal packaging. They will be housed in protective boxes in order to make sure that they are not damaged during delivery. Also each iDash will come in its own sleeve and protective covering. The iDash will be rectangular in design and fit snuggly into a car’s center dash and include two headrest monitors. Because iDash is a feature that will come included in the vehicle, the main features would be anything that is needed to control the internal and external control systems. The iDash port will be selected before installation and gives the purchaser the choice of an iPad dock. The device can be activated using the hands-free or touch screen option. The iDash will give users access to the over 350,000 iPad Apps. They will be able to use their choice of Garmin  © and TomTom © navigational Apps, view movies already downloaded on their iPhone or iPad, adjust and control the tire pressure, gasoline levels, and many other applications in order to improve their driving experience. Pricing Strategies Apple is a premium brand of computer. The iDash pricing strategy is simply based on the market value for similar products. The high-end, fully loaded navigation devices that are closely aligned with the iDash are priced around $500. The iDash price will need to include parts and labor costs for nstallation and electrical wiring. The car price will increase by $2000. The price will be well worth it as the iDash is much more than a navigational device. The price will be high enough to maintain the sense of luxury, but low enough to not be outrageously but manageable. Part of Apple’s current pricing psychology is that if something is just a little bit out of the buyers price range, its desirabl e. They bank on the fact that at some point, a dream will come true (or an income tax refund check arrives) and the dream can be fulfilled and iDash will follow suit. Channel and Distribution Strategies As discussed before, the iDash will go direct from Apple to the car manufacturers. Customers will not be able to access the iDash independent of the car dealership. Apple will also continue its very secretive policy in its creation and manufacturing phases. Therefore, there will not be able to be any black market distribution. Apple will manufacture the iDash parts in the same Taiwanese, South Korean, and Chinese plants. The iDash will also have its own websites and software and technical support outlets through the apple. om site just as current Apple © products experience. Apple will not manually install the iDash themselves, but each car company that receives an iDash contract will receive the product components and installation and set up instructions. Apple will work closely with the chosen car company or companies to manufacture the cars upfront with the space for the iDash to be readily installed. Marketing Plan SWOT Analysis The current c ulture of technological expansion is a hallmark for the global environment. Apples current strengths are being a design innovator that always stays ahead of industry trends and the ability to create electronics that fit peoples lives. Other strengths include the market share that Apple currently has in the industry along with the brand’s great reputation held by customers. Although the company is very successful, its profitability is almost totally dependent on the global economy. â€Å"Economic downturns can have a significant negative effect on the company, and fluctuations in foreign currencies make profit predictions in foreign markets uncertain. †(ehow. om) Even with its weaknesses, Apple has many opportunities including the chance to create more innovative products and applications. But, the company also has great opportunities to extend their current product lines by integrating their current products with other established products and brands. The iDash is part of the planned product line expansion. The only current threats to Appleâ₠¬â„¢s success are the several legal actions being levied against them. Possible negative outcomes from the suits could negatively affect the company, as well as the costs of legal defense for the company. ehow. com)  © Marketing Strategy Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. This is seen in the TV ads, print ads, and in the online communications. Apple uses its ability to make great, user-friendly products to entice the costumers, but also does it with style and cleverness. It boosts sales and enhances the brand value. The iDash will fall in line with Apple’s current marketing strategy. Launch Plan The iDash will be introduced at one of the usual Apple company press conferences. Also teaser commercials unveiling the new technology will be used to drum up excitement for the new technology along with the secrecy that usually surrounds the production and release of Apple products. The commercials will be centered on creating the ambiance of the high-end driving experience that shows current iPad users how they can enjoy their favorite Apple product in a vehicle while still allowing them to stay connected in a safe manner, continue to work on office projects from the car, and control their driving experience through voice recognition or touch screen technology. Each commercial will give the viewer one more benefit to the iDash building desire and suspense in the way that Apple has done successfully in the past. Print ads will be strategically placed in magazines that are ascertained to be heavily read by Apple product users. iDash will be marketed and launched as a product that feels like it is a natural addition to the important products in the consumers’ lives. It will be launched as a complimentary accessory to the iPad that everyone already uses, loves, and can’t live without. Reference List Goodwin, Antuan. (November 5, 2010). Best 5 GPS navigation systems Retrieved March 6, 2011:http://reviews. cnet. com/best-gps/ https://buy. garmin. com/shop/shop. do? cID=134 http://www. tomtom. com/en_gb/products/built-in-car-navigation/carminat-tomtom/index. jsp Retrieved March 10, 2011: http://www. apple. com SWOT Analysis for the Apple Company Retrieved March 21, 2011: http://www. ehow. com/facts_6801257_swot-analysis-apple-company. html#ixzz1HCisowQX Professional Challenge Paper

Unlock your ideas and write that document

Unlock your ideas and write that document The best way to unlock the information in your head So, you’ve got something you need to write. It might be a report you’ve had to do mountains of research on, until the facts and ideas are crowded and jostling against each other in your head. Or maybe it’s a document for which you have all the necessary facts in your mind already. Either way, now you need a way to get all that knowledge out of your head and onto the paper before you can go any further. But what’s the best way to do this? How can you easily unlock all the information you need? Enter, the mind map. Now, you may have tried using mind maps in the past and felt they didnt really work for you. But dont dismiss them just yet. In this video, Rob reveals how you can use them in different way: to tap into all the knowledge you already have (and realise the gaps in what you know that youll have to fill). Watch the video to see us demonstrate how to quickly put this simple but powerful tool to work, and hear Rob explain: the limitations of lists for planning a document, and a better way [0:27] why even using the better technique is not ideal [2:01] the tool you need to use instead of any kind of list [2:16] the important approach you need to take in setting up your mind map (and what you must avoid doing) [2:51] how you can use mind maps as part of your research process and to get past blocks [05:43]. This post is taken from a lesson in our online-training programme Emphasis 360, which improves your writing in practical, bite-sized weekly lessons. You can find out more about Emphasis 360 and preview more lessons for free here. Image credit: retrorocket / Shutterstock

China Airlines Flight 642 Essay Example | Topics and Well Written Essays - 1750 words

China Airlines Flight 642 - Essay Example This essay will examine the Threat and Error Management where it will look into detail on the threat of typhoons as an aviation problem. There are three components of Threat and Error management, and they include threats are defined as anything that by itself or combined with another element causes adverse effects on the outcome of the flight. There are various causes of threats such as like weather, a complex procedure and an aircraft malfunction (Flexman, 2012, P. 32). Threats such as the weather require a lot of attention from the management to ensure that safety is maintained. Errors are said to be pilot’s actions or inactions that cause the deviation of the plane in some kind. Lastly, there are undesired states that are defined as operational states where an unintended situation happens in lessening in limits of safety. It has been established that undesired states that are as a result of ineffective threat or error controlling may lead to bargained situations; hence, reducing the limits of safety in flight operations Threat and Error Management accepts that human error will occur, which is a shift from what was believed previous by the airline safety belief. Therefore, TEM is a predominant safety concept that relates to flight operations and human actions. Although not a revolutionary concept, it has evolved gradually because of the continuous drive to develop the boundaries of safety in flight operations through convenient incorporation of Human facets of knowledge. The framework of the TEM is a theoretical model that helps in the indulgent from an operational viewpoint, the inter-relationship amid safety and human performance in perplexing and dynamic operational contexts. The framework focuses concurrently on the operative context and the individuals discharging operational duties. Therefore, the framework of the TEM is diagnostic and descriptive of both system and human performance. The